BYU Sports Revenue Rankings in Their First Big 12 Season

June 7, 2025 - 22:34

A new era of college sports is officially underway for BYU athletics. Starting in July, the university will allow its athletes to share in a portion of the revenue generated by their programs. This significant change marks a pivotal moment in the landscape of college athletics, particularly for BYU as it embarks on its inaugural season in the Big 12 Conference.

As the Cougars transition into this new chapter, the financial implications are considerable. The Big 12 is known for its competitive sports programs and lucrative television deals, which are expected to enhance BYU's revenue streams. The ability to share this revenue with athletes aligns with the ongoing trend in college sports, where student-athletes are increasingly recognized for their contributions to their programs.

The excitement surrounding BYU's entry into the Big 12 is palpable, as fans and players alike anticipate the opportunities that lie ahead. With the potential for increased funding, the university aims to bolster its athletic programs while empowering its athletes in unprecedented ways. The coming season will not only showcase athletic talent but also highlight the evolving nature of college sports as a whole.