April 9, 2025 - 14:34
British sportswear retailer JD Sports has announced a forecast indicating minimal or no profit growth for the current year, a situation compounded by an unpredictable trading environment in its primary markets. This outlook comes even before considering the potential effects of U.S. tariffs, which could further impact operations.
The company's shares have seen a significant decline, losing over a third of their value in 2023, primarily due to concerns surrounding consumer spending. A notable downturn in demand for Nike products, which represent approximately 45% of JD's sales, has raised alarms among investors. The retailer acknowledged that the consequences of impending tariffs remain uncertain, adding to the challenges it faces in navigating a fluctuating market landscape. As JD Sports braces for a potentially turbulent year ahead, stakeholders are closely monitoring consumer behavior and market trends that could influence the company's financial health.
