Roku Secures Streaming Rights for X Games Events

December 18, 2024 - 17:10

In a significant move to enhance its sports content offerings, Roku has acquired the streaming rights for the upcoming X Games. The platform is set to stream the X Games Aspen event next year, alongside a summer X Games event, as part of its strategy to attract sports enthusiasts to its free Roku Channel. This initiative aligns with Roku's broader goal of expanding its sports portfolio and providing viewers with exclusive access to popular sporting events.

The X Games, known for showcasing extreme sports and thrilling competitions, will bring a new dimension to Roku's content lineup. By offering these events, Roku aims to compete with other streaming platforms that have made significant investments in sports broadcasting. The addition of the X Games is expected to draw in a diverse audience, particularly younger viewers who are passionate about action sports. This strategic acquisition not only enhances Roku's appeal but also positions it as a key player in the evolving landscape of sports streaming.