Roku Secures Streaming Rights for X Games Events
December 18, 2024 - 17:10
In a significant move to enhance its sports content offerings, Roku has acquired the streaming rights for the upcoming X Games. The platform is set to stream the X Games Aspen event next year, alongside a summer X Games event, as part of its strategy to attract sports enthusiasts to its free Roku Channel. This initiative aligns with Roku's broader goal of expanding its sports portfolio and providing viewers with exclusive access to popular sporting events.
The X Games, known for showcasing extreme sports and thrilling competitions, will bring a new dimension to Roku's content lineup. By offering these events, Roku aims to compete with other streaming platforms that have made significant investments in sports broadcasting. The addition of the X Games is expected to draw in a diverse audience, particularly younger viewers who are passionate about action sports. This strategic acquisition not only enhances Roku's appeal but also positions it as a key player in the evolving landscape of sports streaming.
MORE NEWS
February 25, 2026 - 00:55
Jets RB Breece Hall to receive tag if sides do not agree to contract by March 3The New York Jets are making a definitive move to secure their offensive centerpiece, with all signs pointing toward placing the franchise tag on star running back Breece Hall if a long-term...
February 24, 2026 - 04:17
10 storylines to watch during NFL combine week, including Ty Simpson, Rueben Bain, Maxx Crosby and moreThe NFL Scouting Combine in Indianapolis is more than just a series of athletic tests; it`s a pivotal event that sets the tone for the entire offseason. While the focus is on hundreds of prospects,...
February 23, 2026 - 04:13
Claressa Shields dominates Franchon Crews-Dezurn in rematchIn a commanding display of skill and athleticism, Claressa Shields left no doubt about her standing in the sport, unanimously outpointing longtime rival Franchon Crews-Dezurn in their highly...
February 22, 2026 - 19:06
Cavs comeback falls short to hot shooting ThunderA thrilling fourth-quarter rally by the Cleveland Cavaliers ultimately fell short against the Oklahoma City Thunder`s scorching shooting performance on Tuesday night. The loss brought Cleveland`s...